About Us

We, at La Primera, have been in the textile care business since 1964. We started with an inconspicuous retail dry-cleaning shop, but thanks to our uncompromising dedication to quality and excellence in customer service, we quickly grew the business, then expanded our expertise to cover several strategic areas in textile care, providing not only state-of-the-art retail service, but also offering turn-key dry-cleaning and laundry operations, maintenance, and sale of laundry supplies, spare-parts and chemicals.

We are renowned for our training techniques and our reliable after-sale support.

Our extensive portfolio of products and services include providing feasibility studies for dry-clean and laundry projects; then sale and maintenance of dry-cleaning and industrial laundry equipment such as closed-circuit dry-cleaning machines, washers-extractors, hydro-extractors, tumbler-dryer, roller-ironers, and drying-ironers, ironing tables, ironing presses, manikins, spotting tables, conveyors, packaging machines, vacuum packing machines, dry-cleaning and laundry supplies.
We also offer cleaning of garments and linen for retail customers, hotels, restaurants, hospitals, and collectivities, last but not least, Denim processing, clothes and textile dyeing, jeans hand-treatment, garments finishing and ironing.
Our head office and central plant are located in Zouk Mosbeh industrial zone, Keserwan, Lebanon. We have two additional collection points in Ashrafieh, Ghazali st., few blocks away from Sassine Square, and in Jounieh on the south bound section of the freeway.