We, at La Primera, have been in the textile care business since 1964. We started with an inconspicuous retail dry-cleaning shop, but thanks to our uncompromising dedication to quality and excellence in customer service, we quickly grew the business, then expanded our expertise to cover several strategic areas in textile care, providing not only state-of-the-art retail service, but also offering turn-key dry-cleaning and laundry operations, maintenance, and sale of laundry supplies, spare-parts and chemicals.

We are renowned for our training techniques and our reliable after-sale support.

Our extensive portfolio of products and services include providing feasibility studies for dry-clean and laundry projects; then sale and maintenance of dry-cleaning and industrial laundry equipment such as closed-circuit dry-cleaning machines, washers-extractors, hydro-extractors, tumbler-dryer, roller-ironers, and drying-ironers, ironing tables, ironing presses, manikins, spotting tables, conveyors, packaging machines, vacuum packing machines, dry-cleaning and laundry supplies.

We also offer cleaning of garments and linen for retail customers, hotels, restaurants, hospitals, and collectivities, last but not least, Denim processing, clothes and textile dyeing, jeans hand-treatment, garments finishing and ironing.

Our head office and central plant are located in Zouk Mosbeh industrial zone, Keserwan, Lebanon. We have two additional collection points in Ashrafieh, Ghazali st., few blocks away from Sassine Square, and in Jounieh on the south bound section of the freeway.

Laundry & Dry Cleaning Quality Service

We are committed to provide you with the highest level of professional Dry Cleaning Service, make sure your garments will always look clean and sharp, constantly improve our cleaning technology, equipment, staff knowledge and always give first priority to our customer service.

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Laundry & Dry Cleaning Equipments & Supplies

Our mission is to provide reliable equipment, quality technical support, and fast-delivery of parts in order for our customers to succeed. We serve companies both big and small, domestically and internationally. We provide seasoned operators and newcomers to the dry-cleaning and laundry businesses with tried and original solutions. Executives and plant engineers of major resorts, hotels, hospitals, and commercial laundries, etc. all seek our equipment, services and advice.

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Maintenance, Repairs and Spare-parts

You can count on our trained service staff to get the repair job done on time. We have 35 years of experience repairing and installing laundry and dry cleaning equipment. When your equipment is broken down, time is crucial. Our fast and knowledgeable service team will have your equipment back up and running in no time!

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Staff Training

We believe that training can only be truly valuable if it is designed to teach more than simply WHAT to do and HOW to do it. By also delivering an understanding of WHY things work as they do - knowledge gained from many years working at the very heart of this industry - we provide something that no other training can match: real confidence in your ability to do the job effectively and enjoyably.

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